Vidaamuyarchi Box Office Day 19: Ajith’s film DIPS ahead of OTT release
The Descent into Decline: Vidaamuyarchi’s Steep Fall at the Box Office
As the dust settles on the massive debut of Tamil superstar Ajith Kumar’s action thriller Vidaamuyarchi, the film is taking a steep decline at the box office, setting the stage for an OTT release on Netflix. The excitement and anticipation surrounding the film, which opened as the biggest Tamil release of 2025, has given way to a disappointing reality check.
The Numbers Tell the Tale: A Steep Fall from the Peak
On Day 19, Vidaamuyarchi raked in a mere ₹7 lakh, a staggering drop from its previous earnings of ₹13 lakh. This brings the film’s total domestic earnings to ₹78+ crores. While the film’s opening week was a triumph, collecting ₹72 crore, its momentum has gradually slowed down due to a combination of factors, including negative word-of-mouth and a lack of mass-star elevation elements.
The Telugu and Hindi Verdict
The Telugu version of the film has seen a lacklustre performance, while the Hindi version has not been released yet. This has further compounded the issue, limiting its reach and appeal to a specific audience. The question on everyone’s mind is: what went wrong with Vidaamuyarchi?
What Went Wrong: Lessons Learnt and the Path Ahead
Despite being touted as the top Tamil opener of the year, surpassing Vishal’s Madha Gaja Raja, Vidaamuyarchi failed to sustain its momentum. The film’s narrative, which was expected to be action-packed, struggled with mixed reviews and word-of-mouth reception. The absence of usual mass-star elevation elements, characteristic of Ajith’s previous films, has worked against the film’s favour.
The OTT Release: A Second Chance at Redemption?
As Vidaamuyarchi prepares for its OTT release on Netflix on March 3, the film has the opportunity to find a second life on digital platforms. With the chance to reach a broader audience, Vidaamuyarchi may well end up in the Top 5 charts on the global streaming site. However, the question remains: can the film’s OTT release be the panacea for its box office woes?
The Verdict: Vidaamuyarchi Falters, but Will Its OTT Debut Rejuvenate Its Prospectus?
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