The journey of a brand – How persistence can buy the fascination of the masses
By Fancy Contributor
Most people easily get attracted to the products of?Dior, Louis Vuitton, Tommy Hilfiger, Ralph Lauren and many other luxury brands. After reading about these brands in magazines or watching a movie star sport it in a picture, we create this innate need in ourselves to own similar products. Often, this leaves parents in a perplexing situation when they aren’t in a condition to provide their children with such brands of such repute.?
Building a brand: No child’s play
However, for once, if we set aside our longing for branded items and care to give some thought to actual initiation and building of the brand, we understand the sheer hard work and perseverance that goes into making it. These brands weren’t built by mindless consumers but were instead made by people who had a detailed vision and believed that their brands had a promising future. These are the same innovative people who were willing to walk the extra mile just for the sake of bringing their dreams to reality.
Essentials of a brand
A brand is simply a distinctive feature that distinguishes a person or thing from others which satisfy similar needs. Brands can be built around products, services, people and even animals. Paul, the Octopus, for example,? became internationally famous for having acquired the expertise to correctly predict the winner of each of the German national football team’s matches in the 2010 FIFA World Cup. It was unique since it correctly predicted the winning team using its feeding behaviour.?
The secret sauce of successful brands
When we look around at celebrities like Amitabh Bachchan, Angelina Jolie, Chanda Kochhar and Indira Nooyi, one wonders how they reached the epitome of their respective fields. The reason for their success is the sheer amount of work that they put in to build their own brand image. These people are the ones that took the extra effort and were willing to sacrifice apparent necessities for a larger cause. Thus, there is a dire need in society today for people who genuinely love what they do.
Hence, no matter what profession we choose, we must consciously ensure that we add our own unique and personal touch to it. We must always keep making new designs, make room for innovation and help build impactful products. For example. the brand ‘Patanjali’ which was created by Baba Ramdev is presently giving several MNC’s a run for their money due to swadeshi brand’s steadily growing customer base and popularity. So much that Patanjali is expected to generate a revenue of Rs. 500o crore in the Financial Year 2016.
Thus, to paraphrase what Tom Peters once said, regardless of age, position, the businesses we work in, all of us need to understand the importance of branding because our most important task at hand is to be the head marketer of the brand that we build out of ourselves.
Featured image credits: Google images
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