JioStar Bats for a Billion Viewers This IPL; Declares 2025 the ‘Year of Advertisers’
Introduction
The Indian Premier League (IPL) is set to kick off its 15th season, and JioStar, the primary broadcaster, is eyeing a record-breaking audience of a billion viewers across television and digital platforms. This feat is made possible by the network’s bold strategy to make 2025 the "Year of Advertisers" – an initiative designed to provide unmatched reach and scale, innovative targeting, and advanced measurement to advertisers. With a range of cutting-edge platforms and features, JioStar aims to make advertising more accessible and effective for both big and small brands.
Year of the Advertiser
So, what’s behind this bold plan? According to Ishan Chatterjee, chief business officer, sports revenue, SMB & creator, JioStar, the network has identified three key areas to focus on: unmatched reach and scale, innovative targeting, and advanced measurement. With its services, advertisers can utilize over 100 advanced targeting options, including demographics, geography, language, first-party data, and interest-based targeting, ensuring that their message reaches the intended audience.
Advanced Targeting: The Game-Changer
One of the most significant innovations in JioStar’s arsenal is its advanced targeting capabilities. Advertisers can now combine CTV, iOS, and Android devices exceeding Rs 50,000, along with HDTV, to reach affluent viewers. This targeted approach is particularly useful for real estate developers and auto dealerships, who can now focus their advertisements on specific geographic regions.
The Power of Location Targeting
Location targeting is a game-changer for real estate developers and auto dealerships. By using location targeting, these advertisers can focus their advertisements on particular geographic regions, reaching their target audience more effectively.
The Road to Success: Nielsen Partnership
Another significant challenge in digital advertising is the lack of third-party validation. To address this issue, JioStar has formed a partnership with Nielsen to deliver real-time, third-party campaign metrics, allowing advertisers to make more informed, data-driven decisions.
The Advertiser Dashboard: A Game-Changer
The advertiser dashboard offers near real-time reporting on impressions, clicks, reach, and demographics, providing advertisers with the insights they need to optimize their campaigns. This level of transparency is a major draw for advertisers, who can now make data-driven decisions to achieve their marketing goals.
Disrupting the Status Quo: Focusing on SMBs
JioStar is not just targeting big brands; the network is also focusing on small and medium-sized businesses (SMBs) with its self-serve platform. The goal is to make it easy for these businesses to set objectives, select assets, and implement targeting without the need for a dedicated sales team. The network is hosting road shows in 10 cities, attracting between 1,000 to 2,000 advertisers each, to showcase the features and benefits of this platform.
The Future of Sports Broadcasting
So, what’s next for JioStar? As the network continues to innovate and disrupt the status quo, it’s clear that its focus on advertisers will be a key driver of growth. With advanced targeting capabilities, the ability to deliver real-time metrics, and a focus on small and medium-sized businesses, JioStar is well-positioned to be a leader in the world of sports broadcasting. As the network prepares for the upcoming season, it’s clear that 2025 will indeed be the "Year of Advertisers" – and JioStar is at the forefront of this charge.
Conclusion
As the IPL kicks off, JioStar is poised to reach a billion viewers across television and digital platforms. With its bold strategy to make 2025 the "Year of Advertisers," the network is racing to provide advertisers with unmatched reach and scale, innovative targeting, and advanced measurement. Whether you’re a big brand or a small business, JioStar has something to offer. So, will you be a part of the action? Will JioStar bat for a billion viewers this IPL? Let’s find out!
Live News Daily is a trusted name in the digital news space, delivering accurate, timely, and in-depth reporting on a wide range of topics.