Ishan Chatterjee of JioStar on IPL 2025: Exclusive Insights on Advertiser Confidant and Future of Advertising
The Synergies and Innovations that JioStar’s Enhanced Targeting and Measurement Capabilities Bring to Advertisers and the Industry
Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar, discusses the benefits of JioStar’s merger with its robust ad-tech solutions and how it leads to greater efficiency and effectiveness in brand campaigns across TV and digital.
What are the synergies and innovations that the new merger will drive for advertisers and the industry?
The merger brings together the best of both worlds, offering unmatched reach across linear and digital platforms, cutting-edge ad-tech solutions, and a unified sales approach. Advertisers now have a seamless way to reach audiences at scale, backed by richer data insights, advanced targeting capabilities, and enhanced measurement metrics.
Early Advertiser Response for IPL 2025 Ad Sales Offerings
The response has been overwhelmingly positive, with several key categories – Beverages, ACs and fans, Fintech, Fantasy Sports, and Paints, to name a few – having locked in their sponsorships. Our enhanced targeting and measurement capabilities have built advertiser confidence, leading to strong commitments well ahead of the tournament.
Balancing TV and Digital Ad Sales
Our solutions and offerings are based on what the advertiser wants and what works best for them. TV remains the biggest mass-reach medium, while digital offers precision targeting. The rise of Connected TV (CTV) is helping us bridge the gap, providing advertisers with TV-scale reach and digital-like targeting, creating a best-of-both-worlds scenario for brands.
How does the Free-to-Freemium Model Impact Reach and Advertiser Confidence?
We don’t foresee any impact on reach. IPL continues to be the biggest spectacle, providing a unique opportunity for advertisers to showcase themselves to the majority of India.
Ad Innovations Across TV and Digital for IPL 2025
IPL 2025 on JioStar integrates the power of both TV and digital, offering advertisers unmatched reach and engagement. Star Sports and JioHotstar will serve as the ultimate destination for sports content, ensuring seamless access to all major sporting events.
Viewership Expectations Based on Last Year’s Performance
With IPL 2024 witnessing record-breaking engagement, we anticipate further growth in IPL 2025 through expanded access and new digital innovations. The continued evolution of our platforms and content strategy will drive sustained audience expansion.
Adopting Data and Insights for Better Campaign Performance
Advertisers are increasingly relying on data and insights to drive better campaign performance. The partnership between Nielsen and JioStar brings advanced ad measurement tools to JioHotstar, giving advertisers real-time insights into audience engagement, reach, and conversions.
Exclusive Insights from Ishan Chatterjee of JioStar on IPL 2025
In this exclusive interview, Ishan Chatterjee, Chief Business Officer, Sports Revenue, SMB & Creator, JioStar, shares his thoughts on the future of advertising in the context of IPL 2025. He discusses how JioStar’s enhanced targeting and measurement capabilities have built advertiser confidence, driving strong commitments and innovation across TV and digital.
Stay ahead of the game, explore the latest insights and trends in the world of advertising, and discover the power of JioStar’s technology in driving your brand’s success.
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