Keeping Workers Safe: What Do the Numbers Say?
Wharton?s Hummy Song and Aaron Smith-McLallen from Independence Blue Cross discuss their research on the impact of business closures on COVID-19 infection rates.
TV Advertising Is Usually Not Worth It
Companies spend vast sums on commercials, but it?s been difficult to gauge their effectiveness. A new study offers a more reliable method?and some bad news for many brands.
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high, others are in freefall, and many more are simply trying to hang on until the…
What Makes Songs Popular? It?s All About ?You?
Songs stick in our heads for all sorts of reasons, but new research finds that listeners love tunes more when one particular word is included in the lyrics. A new…
The Biggest Data Breaches of the 21st Century and How to Avoid Them
When running a business with the help of any digital solutions, it is vital to ensure your customers’ data protection to become a more reliable and trustworthy provider. Even though…
How leaders can harness the power of finance and technology for social good
We need a commitment to value-driven behaviour such as Salesforce and GAVI?s COVAX's platform to fairly distribute two billion COVID-19 vaccines to 190 countries by the end of 2021.
Top 5 Business Books That Every Student Should Read
Best Business Books for Students If you want to learn more about any field of activity, books are the best option. In this article, we offer a list of the…
Making Your Business More Resilient – Framework and Examples
The world we live in now is characterized by rapid, unpredictable changes. Because of this ? today?s business environment is as fragile as ever. Understandably, your business may benefit from…
Automation is old ? and so is the hype around new waves of invention
Hype around automation may lead to misdirected investment and technological dead ends, writes Martin C.W. Walker
How to start a business: a beginner’s guide by an expert in strategy
When you are starting from scratch, you first need to understand the basics.